Design should feel inevitable — as if the space could never have existed any other way.
Sarit Saruri — Interior Conception
About
A Different Kind of Designer
Interior Conception is a Los Angeles-based interior design studio specializing in luxury residential interiors, new construction estates, full home renovations, and highly detailed custom spaces.
Founded by Sarit Saruri, the studio is known for interiors that feel refined, personal, and deeply considered. Each project begins with how a client lives, then develops into a complete design vision shaped by proportion, materiality, architecture, and detail.
Before founding Interior Conception, Sarit spent a decade as an Art Director in corporate America, where she developed a strong foundation in creative direction, visual storytelling, and execution. That balance of artistry and discipline continues to define her work today: creative, but controlled; expressive, but never overdone.
Born in Israel with Iranian roots, Sarit brings a layered design sensibility to every home: warmth, richness, and intimacy balanced with restraint, structure, and architectural clarity.
Interior Conception’s portfolio includes multi-million-dollar new construction estates, whole-home renovations, bespoke kitchens and bathrooms, and custom interiors throughout Los Angeles, including Brentwood, Encino, Studio City, Agoura Hills, Sherman Oaks, Woodland Hills, Pacific Palisades, and beyond.
The result is a home that feels collected rather than constructed. Personal, not performed.
Recognition
Thermador Kitchen Design Challenge
— Winner
The Studio
Full Service.
Fully Present.
Interior Conception offers a full-service design experience for clients seeking a highly personal and detail-driven process. From initial space planning and interior architectural detailing to material selections, custom millwork, lighting, furnishings, project coordination, and final installation, every phase is approached with the same level of care.
Sarit works directly with each client from the first conversation through the final details. The studio does not rely on a formula or repeat the same design language from project to project. Each home is developed around the client, the architecture, and the way the space is meant to feel.
The process is thoughtful, collaborative, and precise. Every decision is considered before it moves forward.
Interior Conception serves clients throughout Los Angeles — Brentwood · Encino · Studio City · Agoura Hills · Sherman Oaks · Woodland Hills · Pacific Palisades · and beyond.
What We Do
A complete range of interior design services for high-end residential projects across Los Angeles.
- Interior Architectural Design
- Floor Plan & Space Planning
- Kitchen & Bathroom Design
- Full Home Renovations
- New Construction Design
- Hardscape & Pool Design
- Material & Finish Selections
- Lighting Design
- Design Detail Books
- Bespoke Contemporary Accessories